Level 2: Persona Services

Persona-Aware Services

Stateful, persona-aware services that maintain active taste models for consumers, brands, and retailers.

Overview

Level 2 builds on top of Level 1 primitives to provide rich, personalized experiences. These services:

  • Maintain state - Track user preferences, sentiment history, and taste profiles over time
  • Persona-aware - Adapt to individual aesthetic preferences and contexts
  • Production-ready - Powers Bestomer's consumer and B2B applications

Core Curation Concepts

Windows

Personalized collections of products scoped by brand, retailer, or specific recipient (e.g., "Gift Windows").

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Sentiments

Persistent, per-user recording of aesthetic affinity toward products. Likes, dislikes, wants, and haves.

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Tasteboards

High-fidelity visual summaries of a profile's unique aesthetic DNA, presented to users and brands.

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Managed Identity

OAuth integration allowing 3rd parties to interact with a user's Bestomer taste model securely.

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Context Ingest Pipelines

Level 2 services include pipelines for automatically ingesting user preference data:

iOS Integration

An iOS app that clusters on-device images via lightweight models (e.g., SmolVLM), submitting style exemplars to the user's taste model. This enables:

  • Automatic capture creation from photo library
  • Privacy-preserving on-device analysis
  • Continuous taste profile refinement

Social/Media Sync

Pipelines from Spotify, Instagram, TikTok, and Pinterest to rapidly ingest user preference data:

  • Spotify - Musical taste signals (genres, artists, playlists)
  • Instagram - Visual aesthetic preferences from saved posts
  • TikTok - Engagement signals and trending aesthetics
  • Pinterest - Intentional curation and aspiration signals

Retailer Intelligence

B2B services for brands and retailers to understand and reach Bestomer users:

B-Shop

A portal providing retailers with intelligence on how their catalog intersects with specific consumer "vibe" profiles. Features include:

  • Sister Brands - Discovery of brands sharing high aesthetic overlap
  • Consumer Matching - Understand which user segments align with your catalog
  • Product Performance - See which products resonate across taste profiles

B-Side

A dynamic, publicly visible rendering of a brand's catalog, personalized in real-time to any Bestomer consumer. B-Side serves as the "free" entry point to entice businesses into the full B-Shop ecosystem.

Production Applications

Level 2 powers the flagship Bestomer applications:

  • streams.bestomer.com - Immersive feed showing lateral navigation between windows
  • bestomer.com - Consumer web app
  • iOS App - Mobile experience with on-device clustering

Example Applications

The Streams app is the primary example of Level 2 services in action:

Streams

Immersive feed experience showing lateral navigation between windows. Full source code available in the SVK.

streams.bestomer.com ↗

API Access

Level 2 services are accessible via the Prism API with user-scoped authentication. Key endpoints:

  • GET /windows/{window_id} - Fetch window details
  • POST /windows/create - Create new windows
  • POST /sentiments - Record user sentiment
  • GET /tasteboards/{user_id} - Fetch tasteboard visualization

Next Steps